Steelbacks announce historic ground renaming deal with cinch to strengthen club’s future
08.05.26, 18:21 Updated 08.05.26, 22:09
Jeremy Blackmore
The home of the Steelbacks will be officially renamed the cinch County Ground as part of the first naming rights partnership in Northamptonshire’s long history.
It marks a landmark six-year agreement with lead principal partner cinch and represents a major new investment in the club and its facilities.
The club says this significant investment will help drive sustainable growth, strengthen financial resilience and support further development both on and off the field. This will include improving the experience for supporters, growing the Steelbacks’ outreach and community work, and expanding the ground’s growing events business.
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Jeremy Blackmore is the founder and editor of The Steeler. Jeremy is a freelance cricket writer and Wantage Road regular. He has written extensively for a host of publications including The Cricketer, The Cricket Paper, Wisden Cricket Monthly and ESPNcricinfo. He also covers Northamptonshire for the ECB Reporters Network.